{"id":1646,"date":"2025-05-10T18:03:47","date_gmt":"2025-05-10T18:03:47","guid":{"rendered":"https:\/\/team-creatif.com.br\/cases\/hersheys-mexico\/"},"modified":"2025-08-15T16:11:02","modified_gmt":"2025-08-15T16:11:02","slug":"hersheys-mexico","status":"publish","type":"portfolio","link":"https:\/\/team-creatif.com.br\/en\/cases\/hersheys-mexico\/","title":{"rendered":"HERSHEYS MEXICO"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_image=&#8221;949&#8243; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; auto_height_device=&#8221;yes&#8221; content_parallax=&#8221;8&#8243; uncode_shortcode_id=&#8221;951746&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; back_image=&#8221;955&#8243; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;178872&#8243;][vc_empty_space empty_h=&#8221;4&#8243; desktop_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;5&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;76&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;133283&#8243;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;175229&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;213173&#8243;]HERSHEYS MEXICO | PACKAGING[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;208873&#8243;]All the flavor of cocoa in the world, with purpose and sophistication.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;115255&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;371827&#8243; text_color_type=&#8221;uncode-palette&#8221;]KEY VISUAL[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;775025&#8243; text_color_type=&#8221;uncode-palette&#8221;]packaging[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;165248&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;862556&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;948&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;144068&#8243;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;178272&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;996&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;170526&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;478045&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;794817&#8243;][vc_single_image media=&#8221;954&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;821544&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;207805&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_empty_space empty_h=&#8221;4&#8243; desktop_visibility=&#8221;yes&#8221;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;185144&#8243;]The challenge[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;368077&#8243;]Hershey&#8217;s launched a new special line of chocolates. In addition to the cocoa content above 70%, the ingredient is sustainably and socially responsible sourced. The challenge was to create a visual identity that would reinforce the brand&#8217;s presence in the masstige segment, highlighting its authenticity and valuing its global sustainability pillar.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;155374&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;178272&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;947&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;147428&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;688371&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;520332&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;272800&#8243;]The solution[\/vc_custom_heading][vc_empty_space empty_h=&#8221;4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;731489&#8243;]We developed a bold, contemporary, and proprietary identity, with vibrant colors and highlighting the initials of the country of origin: MX (Mexico).[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;151388&#8243;]We also incorporated graphic and typographic elements inspired by local culture, expressing the origin of cocoa with style, personality, and visual impact.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;178272&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;950&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;690802&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;688371&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;520332&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/4&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;119184&#8243;]The result[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;477138&#8243;]A modern and meaningful line that exalts the sophistication of cocoa and reinforces the brand&#8217;s commitment to sustainability. Each chocolate is an invitation to experience the world with purpose, beauty, and plenty of flavor.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_single_image media=&#8221;949&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;163139&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;952&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;180327&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;953&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;105559&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;951&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;165275&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BRANDING &amp; PACKAGING<\/p>\n","protected":false},"author":1,"featured_media":947,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[],"class_list":["post-1646","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio\/1646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/comments?post=1646"}],"version-history":[{"count":2,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio\/1646\/revisions"}],"predecessor-version":[{"id":1648,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio\/1646\/revisions\/1648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/media\/947"}],"wp:attachment":[{"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/media?parent=1646"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio_category?post=1646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}