{"id":1661,"date":"2025-05-06T17:53:41","date_gmt":"2025-05-06T17:53:41","guid":{"rendered":"https:\/\/team-creatif.com.br\/cases\/maroni\/"},"modified":"2025-08-15T16:25:19","modified_gmt":"2025-08-15T16:25:19","slug":"maroni","status":"publish","type":"portfolio","link":"https:\/\/team-creatif.com.br\/en\/cases\/maroni\/","title":{"rendered":"MARONI"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_image=&#8221;785&#8243; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; auto_height_device=&#8221;yes&#8221; content_parallax=&#8221;8&#8243; uncode_shortcode_id=&#8221;108648&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; back_image=&#8221;785&#8243; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;545310&#8243;][vc_empty_space empty_h=&#8221;4&#8243; desktop_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;5&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;76&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;133283&#8243;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;175229&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;209838&#8243;]MARONI[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;410929&#8243;]Charging the world with courage for simple and sustainable initiatives.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;115255&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;692681&#8243; text_color_type=&#8221;uncode-palette&#8221;]Branding[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;221356&#8243; text_color_type=&#8221;uncode-palette&#8221;]brand strategy[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;206412&#8243; text_color_type=&#8221;uncode-palette&#8221;]BRAND IDENTITY[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;165248&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;862556&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;746&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;140101&#8243;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;478045&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;794817&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;207805&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_empty_space empty_h=&#8221;4&#8243; desktop_visibility=&#8221;yes&#8221;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;147456&#8243;]The challenge[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;359397&#8243;]With business expansion, the family-owned company Maroni, which already had operations in transportation (Maroni) and logistics (Marlog), needed to reorganize its identity and positioning to integrate new ventures: an equipment rental company and a tire dealership. The challenge was to align vision, brands, and communication, creating unity without losing the individual strength of each business.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;178272&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;767&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;864784&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;825432&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;6\/12&#8243; uncode_shortcode_id=&#8221;520332&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;11\/12&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;272800&#8243;]The solution[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;208692&#8243;]We structured the mixed-brand architecture and created the Maroni Group, which brought together all operations under a single strategic vision. We named and positioned the new companies TKS, focused on rentals and with a name inspired by the &#8220;thanks&#8221; symbol on truckers&#8217; radio, and Maxx, dedicated to tires and with a name strongly rooted in the family&#8217;s origins in Xaxim, Santa Catarina. We defined unique and aligned brand platforms for each business. We created a proprietary verbal and visual universe, with symbols and elements that express robustness, simplicity, agility, and durability. The rhino was chosen as the group&#8217;s icon: a symbol of strength and courage. The identity combines solid typography, vibrant yellow, and a dynamic icon that adapts to different contexts, reflecting the versatility and constant evolution of the group&#8217;s companies.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;746&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;182371&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;462195&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;764&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;192276&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;178272&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;760&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;188362&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; 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