{"id":1678,"date":"2025-05-13T14:01:00","date_gmt":"2025-05-13T14:01:00","guid":{"rendered":"https:\/\/team-creatif.com.br\/cases\/sadia\/"},"modified":"2025-08-15T22:37:37","modified_gmt":"2025-08-15T22:37:37","slug":"sadia","status":"publish","type":"portfolio","link":"https:\/\/team-creatif.com.br\/en\/cases\/sadia\/","title":{"rendered":"SADIA"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_image=&#8221;968&#8243; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; auto_height_device=&#8221;yes&#8221; content_parallax=&#8221;8&#8243; uncode_shortcode_id=&#8221;461061&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; back_image=&#8221;968&#8243; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;625557&#8243;][vc_empty_space empty_h=&#8221;4&#8243; desktop_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;5&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;76&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;133283&#8243;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;175229&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;123459&#8243;]SADIA[\/vc_custom_heading][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;137498&#8243;]An iconic brand, now even closer to Brazilians.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;115255&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;692681&#8243; text_color_type=&#8221;uncode-palette&#8221;]Branding[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;221356&#8243; text_color_type=&#8221;uncode-palette&#8221;]brand strategy[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;134785&#8243; text_color_type=&#8221;uncode-palette&#8221;]BRAND IDENTITY[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;103834&#8243; text_color_type=&#8221;uncode-palette&#8221;]portfolio architecture[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-239695&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-377884&#8243; text_size=&#8221;h6&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;159424&#8243; text_color_type=&#8221;uncode-palette&#8221;]PACKAGING[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-149387&#8243; uncode_shortcode_id=&#8221;145646&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;60%&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;165248&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;862556&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;980&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;925231&#8243;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;478045&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;794817&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;207805&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_empty_space empty_h=&#8221;4&#8243; desktop_visibility=&#8221;yes&#8221;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;185144&#8243;]The challenge[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;122140&#8243;]Present in homes and on family tables for decades, Sadia is the most beloved food brand among Brazilians and also one of the most valuable in the country. However, in an increasingly dynamic market, it needed to be renewed and reinvented. The challenge was to update the brand&#8217;s visual identity, making it more democratic, expressive, and relatable to younger generations, without losing the strength of its proprietary assets, which have made Sadia a true national icon.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;155374&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;178272&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;981&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;196648&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;178272&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;984&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;550696&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;178272&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;982&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;133540&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;688371&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;520332&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;272800&#8243;]The solution[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;171050&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;157594&#8243;]We created a contemporary, vibrant, and even more proprietary visual system. The iconic &#8220;S&#8221; gained prominence and flexibility.Criamos um sistema visual contempor\u00e2neo, vibrante e ainda mais propriet\u00e1rio. The yellow was updated with more natural tones to maintain its prominence on the shelf, without losing its lightness. Lek Trek returned as a brand ambassador, reinforcing the emotional connection with consumers.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;119177&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;194521&#8243;]The layouts became cleaner and more informative, with direct claims, more appetizing photos, and easier-to-read typography. Finally, the packaging gained QR Codes with recipes, playlists, and special content that reinforce the connection with the brand.[\/vc_column_text][vc_empty_space empty_h=&#8221;4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;178272&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;969&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;969991&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;970&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;411039&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;971&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;105495&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;972&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;105365&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;688371&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;520332&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/4&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;942783&#8243;]More than a<br \/>\ncharacter, a<br \/>\ntrue<br \/>\nbrand<br \/>\nambassador.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;183986&#8243;]For over 20 years, we have passionately and carefully developed the personality of Lek Trek, Sadia&#8217;s famous mascot.<br \/>\nWe delved into its identity to create new attitudes, poses, and visuals that resonate more authentically with people, while also reinforcing the image of the parent brand with younger generations.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;985&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;939208&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;973&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;100518&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;974&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;154118&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;688371&#8243;][vc_column width=&#8221;7\/12&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;983&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;150564&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;520332&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/4&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;119184&#8243;]The result[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;187606&#8243;]A new identity that speaks to the future, preserving the assets that guarantee Sadia&#8217;s ownership and differentiation. Through this renewal, we made the brand even more vibrant and expanded its relevance to different audiences by combining tradition, innovation, and Brazilian identity.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;975&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;206044&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;688371&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;520332&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/4&#8243; uncode_shortcode_id=&#8221;155920&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;fontsize-210105&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;199421&#8243;]Visual elements play a strategic role.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;121282&#8243;]Clearly defining the assets not only makes the packaging more attractive but also facilitates reading, increases recognition, and strengthens the brand&#8217;s connection with consumers.<br \/>\nWe rethought the main visual elements to make them more consistent and impactful, ensuring greater prominence and differentiation for Sadia products at various points of sale throughout Brazil.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;976&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;210573&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;977&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;178691&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;978&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;208712&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;844347&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;979&#8243; media_width_percent=&#8221;100&#8243; advanced_videos=&#8221;yes&#8221; mobile_videos=&#8221;autoplay&#8221; uncode_shortcode_id=&#8221;514598&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BRANDING &amp; PACKAGING<\/p>\n","protected":false},"author":1,"featured_media":968,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[],"class_list":["post-1678","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio\/1678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":5,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio\/1678\/revisions"}],"predecessor-version":[{"id":1683,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio\/1678\/revisions\/1683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/media\/968"}],"wp:attachment":[{"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/media?parent=1678"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/team-creatif.com.br\/en\/wp-json\/wp\/v2\/portfolio_category?post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}