{"id":1745,"date":"2025-05-05T22:58:21","date_gmt":"2025-05-05T22:58:21","guid":{"rendered":"https:\/\/team-creatif.com.br\/cases\/dori-disqueti\/"},"modified":"2025-08-28T22:55:34","modified_gmt":"2025-08-28T22:55:34","slug":"dori-disqueti","status":"publish","type":"portfolio","link":"https:\/\/team-creatif.com.br\/es\/cases\/dori-disqueti\/","title":{"rendered":"DORI DISQUETI"},"content":{"rendered":"

[vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb100″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ back_image=\u00bb698″ back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ auto_height_device=\u00bbyes\u00bb content_parallax=\u00bb8″ uncode_shortcode_id=\u00bb931210″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb0″ expand_height=\u00bbyes\u00bb back_image=\u00bb698″ back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb361704″][vc_empty_space empty_h=\u00bb4″ desktop_visibility=\u00bbyes\u00bb][vc_empty_space empty_h=\u00bb5″ desktop_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb76″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb133283″][vc_column width=\u00bb1\/12″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb7\/12″ uncode_shortcode_id=\u00bb175229″][vc_custom_heading heading_semantic=\u00bbh1″ text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ uncode_shortcode_id=\u00bb121036″]DORI DISQUETI[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb2\/3″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb179360″]Alegr\u00eda y placer en su justa medida.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb115255″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb692681″ text_color_type=\u00bbuncode-palette\u00bb]Branding[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb221356″ text_color_type=\u00bbuncode-palette\u00bb]estrategia de marca[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb524006″ text_color_type=\u00bbuncode-palette\u00bb]IDENTIDAD DE MARCA[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb595739″ text_color_type=\u00bbuncode-palette\u00bb]EMBALAJE[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb165248″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb862556″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb846″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb173952″][vc_empty_space empty_h=\u00bb1″ medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb3″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb478045″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb794817″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb207805″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb9\/12″ uncode_shortcode_id=\u00bb155920″][vc_empty_space empty_h=\u00bb4″ desktop_visibility=\u00bbyes\u00bb][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb185144″]El desaf\u00edo[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb649431″]A pesar de ser una marca querida y reconocida por diferentes generaciones, Disqueti estaba perdiendo visibilidad en el mercado de snacks dulces, dominado por competidores globales con una fuerte presencia. El desaf\u00edo era reposicionar la marca, elevar su prominencia y hacerla m\u00e1s relevante en la experiencia del consumidor.[\/vc_column_text][vc_empty_space empty_h=\u00bb2″ desktop_visibility=\u00bbyes\u00bb][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb1\/12″ uncode_shortcode_id=\u00bb155374″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12″][vc_single_image media=\u00bb705″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb148961″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb703″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb194776″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb688371″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb520332″][vc_row_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb4\/12″ uncode_shortcode_id=\u00bb155920″][vc_empty_space empty_h=\u00bb2″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb272800″]La soluci\u00f3n[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00bb4\/12″][\/vc_column_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb4\/12″ uncode_shortcode_id=\u00bb171050″][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb861894″]Desarrollamos el reposicionamiento de Disqueti, convirti\u00e9ndola en una marca m\u00e1s audaz, vibrante y emp\u00e1tica, capaz de ofrecer placer de una manera \u00fanica y accesible. La nueva estrategia redefini\u00f3 sus pilares: placer, empat\u00eda y audacia. Y redefini\u00f3 a Disqueti como una marca que entiende a las personas y celebra los peque\u00f1os momentos de placer.[\/vc_column_text][vc_empty_space empty_h=\u00bb3″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb4\/12″ uncode_shortcode_id=\u00bb119177″][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb639425″]La identidad visual se redise\u00f1\u00f3 con base en esta nueva plataforma moderna y vibrante que conectaba m\u00e1s con su p\u00fablico. Elementos realistas y relajados dieron m\u00e1s vida al empaque, fortaleciendo la personalidad rebelde y divertida de la marca, y ayudando a Disqueti a destacar en los puntos de venta.[\/vc_column_text][vc_empty_space empty_h=\u00bb4″][\/vc_column_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb708″ media_width_percent=\u00bb100″ advanced_videos=\u00bbyes\u00bb mobile_videos=\u00bbautoplay\u00bb uncode_shortcode_id=\u00bb270942″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb704″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb558304″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb701″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb174343″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb700″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb180526″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb699″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb941868″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb688371″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb520332″][vc_row_inner][vc_column_inner width=\u00bb1\/4″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb2\/4″ uncode_shortcode_id=\u00bb155920″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb119184″]El resultado[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb204282″]Una marca m\u00e1s fuerte, atractiva y prominente, lista para conquistar a nuevos consumidores, estar presente en diferentes momentos de consumo y expandir su presencia en el mundo de los snacks dulces.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12″][vc_single_image media=\u00bb702″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb153832″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb847″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb116278″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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