{"id":1772,"date":"2025-05-01T23:21:40","date_gmt":"2025-05-01T23:21:40","guid":{"rendered":"https:\/\/team-creatif.com.br\/cases\/hersheys-oficina\/"},"modified":"2025-08-27T22:29:38","modified_gmt":"2025-08-27T22:29:38","slug":"hersheys-oficina","status":"publish","type":"portfolio","link":"https:\/\/team-creatif.com.br\/es\/cases\/hersheys-oficina\/","title":{"rendered":"HERSHEYS OFICINA"},"content":{"rendered":"

[vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb100″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ back_image=\u00bb718″ back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ auto_height_device=\u00bbyes\u00bb content_parallax=\u00bb8″ uncode_shortcode_id=\u00bb132095″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb0″ expand_height=\u00bbyes\u00bb back_image=\u00bb718″ back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb113747″][vc_empty_space empty_h=\u00bb4″ desktop_visibility=\u00bbyes\u00bb][vc_empty_space empty_h=\u00bb5″ desktop_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb76″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb133283″][vc_column width=\u00bb1\/12″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb7\/12″ uncode_shortcode_id=\u00bb175229″][vc_custom_heading heading_semantic=\u00bbh1″ text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ uncode_shortcode_id=\u00bb684993″]HERSHEYS OFICINA[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb2\/3″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb182504″]Un lugar con sentido de pertenencia.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb115255″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb652642″ text_color_type=\u00bbuncode-palette\u00bb]DESIGN[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb132559″ text_color_type=\u00bbuncode-palette\u00bb]EXPERIENCIA DE MARCA[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb165248″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb862556″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb730″ media_width_percent=\u00bb100″ advanced_videos=\u00bbyes\u00bb mobile_videos=\u00bbautoplay\u00bb uncode_shortcode_id=\u00bb378260″][vc_empty_space empty_h=\u00bb1″ medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb3″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb478045″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb794817″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb207805″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb9\/12″ uncode_shortcode_id=\u00bb155920″][vc_empty_space empty_h=\u00bb4″ desktop_visibility=\u00bbyes\u00bb][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb185144″]El desaf\u00edo[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb104237″]Tras dos a\u00f1os de teletrabajo, Hershey’s adopt\u00f3 un modelo h\u00edbrido para su nueva oficina. Desaf\u00edo era transformar el espacio en un entorno acogedor, inspirador y con personalidad. Un lugar tan agradable como el hogar, pero que tambi\u00e9n contribuyera a reforzar la cultura y los valores de la marca en la vida cotidiana.[\/vc_column_text][vc_empty_space empty_h=\u00bb2″ desktop_visibility=\u00bbyes\u00bb][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb1\/12″ uncode_shortcode_id=\u00bb155374″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb716″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb960484″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb713″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb129099″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb714″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb950135″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb688371″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb619185″][vc_row_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb9\/12″ uncode_shortcode_id=\u00bb155920″][vc_empty_space empty_h=\u00bb1″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb272800″]La soluci\u00f3n[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb841132″]Creamos un entorno \u00fanico que respira Hershey’s en cada rinc\u00f3n. Cada habitaci\u00f3n ten\u00eda una tem\u00e1tica especial, inspirada en el universo de la marca y sus productos, reforzando sus valores y actitudes sostenibles. Los espacios se dise\u00f1aron para fomentar el bienestar, la convivencia y la colaboraci\u00f3n entre equipos. Para hacerlo a\u00fan m\u00e1s especial, invitamos a la artista Ziza, socia de la marca en la plataforma Her She, a crear murales de grafiti. Sus obras conectan diferentes entornos y dan vida al prop\u00f3sito de la marca de forma sensible e inclusiva.[\/vc_column_text][vc_empty_space empty_h=\u00bb3″][\/vc_column_inner][vc_column_inner width=\u00bb1\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb7\/12″ uncode_shortcode_id=\u00bb380355″][vc_row_inner][vc_column_inner width=\u00bb1\/3″][vc_empty_space empty_h=\u00bb1″][vc_single_image media=\u00bb838″ media_width_percent=\u00bb100″ advanced_videos=\u00bbyes\u00bb mobile_videos=\u00bbautoplay\u00bb uncode_shortcode_id=\u00bb959367″][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][vc_empty_space empty_h=\u00bb1″][vc_single_image media=\u00bb837″ media_width_percent=\u00bb100″ advanced_videos=\u00bbyes\u00bb mobile_videos=\u00bbautoplay\u00bb uncode_shortcode_id=\u00bb207276″][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][vc_empty_space empty_h=\u00bb1″][vc_single_image media=\u00bb839″ media_width_percent=\u00bb100″ advanced_videos=\u00bbyes\u00bb mobile_videos=\u00bbautoplay\u00bb uncode_shortcode_id=\u00bb411359″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb193743″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb717″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb197195″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb715″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb187423″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb712″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb189690″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb688371″][vc_column width=\u00bb7\/12″][vc_single_image media=\u00bb735″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb833605″][vc_empty_space empty_h=\u00bb1″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb520332″][vc_row_inner][vc_column_inner width=\u00bb1\/4″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb2\/4″ uncode_shortcode_id=\u00bb155920″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb119184″]El resultado[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb311601″]Una oficina que acoge, inspira y conecta, demostrando en la pr\u00e1ctica c\u00f3mo las marcas apasionadas tambi\u00e9n construyen culturas apasionadas.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb711″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb666316″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

BRANDING & PACKAGING<\/p>\n","protected":false},"author":1,"featured_media":717,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[],"class_list":["post-1772","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/portfolio\/1772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/comments?post=1772"}],"version-history":[{"count":2,"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/portfolio\/1772\/revisions"}],"predecessor-version":[{"id":1790,"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/portfolio\/1772\/revisions\/1790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/media\/717"}],"wp:attachment":[{"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/media?parent=1772"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/team-creatif.com.br\/es\/wp-json\/wp\/v2\/portfolio_category?post=1772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}