{"id":1813,"date":"2025-05-04T20:16:56","date_gmt":"2025-05-04T20:16:56","guid":{"rendered":"https:\/\/team-creatif.com.br\/cases\/manioca\/"},"modified":"2025-08-27T22:39:17","modified_gmt":"2025-08-27T22:39:17","slug":"manioca","status":"publish","type":"portfolio","link":"https:\/\/team-creatif.com.br\/es\/cases\/manioca\/","title":{"rendered":"MANIOCA"},"content":{"rendered":"

[vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb100″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ back_image=\u00bb669″ back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ auto_height_device=\u00bbyes\u00bb content_parallax=\u00bb8″ uncode_shortcode_id=\u00bb103247″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb0″ expand_height=\u00bbyes\u00bb back_image=\u00bb669″ back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb199781″][vc_empty_space empty_h=\u00bb4″ desktop_visibility=\u00bbyes\u00bb][vc_empty_space empty_h=\u00bb5″ desktop_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb76″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb133283″][vc_column width=\u00bb1\/12″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb7\/12″ uncode_shortcode_id=\u00bb175229″][vc_custom_heading heading_semantic=\u00bbh1″ text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ uncode_shortcode_id=\u00bb713159″]Manioca | Branding & Packaging[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb2\/3″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb173533″]Comer bien y hacer el bien.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb115255″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb692681″ text_color_type=\u00bbuncode-palette\u00bb]Branding[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb221356″ text_color_type=\u00bbuncode-palette\u00bb]estrategia de marca[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb623867″ text_color_type=\u00bbuncode-palette\u00bb]brand design[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb782036″ text_color_type=\u00bbuncode-palette\u00bb]packaging desgin[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb121517″ text_color_type=\u00bbuncode-palette\u00bb]MOTION[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb165248″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb862556″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb686″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb998171″][vc_empty_space empty_h=\u00bb1″ medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb3″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb478045″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb794817″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb207805″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb9\/12″ uncode_shortcode_id=\u00bb155920″][vc_empty_space empty_h=\u00bb4″ desktop_visibility=\u00bbyes\u00bb][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb185144″]El desaf\u00edo[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb501117″]Con el objetivo de llevar los sabores \u00fanicos de la Amazon\u00eda al mundo, Manioca necesitaba una nueva identidad visual. La marca anterior no expresaba con fuerza y sensorialidad todo lo que hace especiales a sus productos: autenticidad, biodiversidad y la conexi\u00f3n natural con la selva.[\/vc_column_text][vc_empty_space empty_h=\u00bb2″ desktop_visibility=\u00bbyes\u00bb][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb1\/12″ uncode_shortcode_id=\u00bb155374″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb687″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb455667″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb688371″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb520332″][vc_row_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb9\/12″ uncode_shortcode_id=\u00bb155920″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb272800″]La soluci\u00f3n[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb130452″]Bas\u00e1ndonos en una inmersi\u00f3n en la cultura amaz\u00f3nica, creamos una identidad que transmite la esencia de la mandioca a trav\u00e9s del color, el ritmo y el simbolismo. El rosa del delf\u00edn, el verde del bosque, los gr\u00e1ficos de las hojas y la \u00abM\u00bb inspirada en r\u00edos y carimb\u00f3 forman un sistema visual \u00fanico, aplicado a todo el lenguaje de la marca, incluyendo el empaque, que ha cobrado a\u00fan m\u00e1s relevancia. Tambi\u00e9n desarrollamos un sello propio que refuerza nuestro compromiso con la sostenibilidad y las comunidades locales.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12″][vc_single_image media=\u00bb670″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb204619″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb693″ media_width_percent=\u00bb100″ advanced_videos=\u00bbyes\u00bb mobile_videos=\u00bbautoplay\u00bb uncode_shortcode_id=\u00bb926406″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb684″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb217136″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb690″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb329782″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb689″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb934996″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb691″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb338178″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb688371″][vc_column width=\u00bb7\/12″][vc_single_image media=\u00bb688″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb211579″][vc_empty_space empty_h=\u00bb1″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb520332″][vc_row_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb9\/12″ uncode_shortcode_id=\u00bb155920″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb105649″]El resultado[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb773751″]Una identidad vibrante, sensorial y original que transmite la Amazon\u00eda con respeto, belleza y poder, elevando la mandioca a un nuevo nivel de expresi\u00f3n.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb685″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb757073″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb664″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb782758″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ 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