{"id":1871,"date":"2025-05-13T14:01:00","date_gmt":"2025-05-13T14:01:00","guid":{"rendered":"https:\/\/team-creatif.com.br\/cases\/sadia\/"},"modified":"2025-08-28T22:57:03","modified_gmt":"2025-08-28T22:57:03","slug":"sadia","status":"publish","type":"portfolio","link":"https:\/\/team-creatif.com.br\/es\/cases\/sadia\/","title":{"rendered":"SADIA"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb100&#8243; override_padding=\u00bbyes\u00bb h_padding=\u00bb0&#8243; top_padding=\u00bb0&#8243; bottom_padding=\u00bb0&#8243; back_image=\u00bb968&#8243; back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50&#8243; gutter_size=\u00bb3&#8243; column_width_percent=\u00bb100&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243; auto_height_device=\u00bbyes\u00bb content_parallax=\u00bb8&#8243; uncode_shortcode_id=\u00bb461061&#8243;][vc_column column_width_percent=\u00bb100&#8243; gutter_size=\u00bb0&#8243; expand_height=\u00bbyes\u00bb back_image=\u00bb968&#8243; back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243; uncode_shortcode_id=\u00bb625557&#8243;][vc_empty_space empty_h=\u00bb4&#8243; desktop_visibility=\u00bbyes\u00bb][vc_empty_space empty_h=\u00bb5&#8243; desktop_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb76&#8243; override_padding=\u00bbyes\u00bb h_padding=\u00bb2&#8243; top_padding=\u00bb2&#8243; bottom_padding=\u00bb2&#8243; overlay_alpha=\u00bb50&#8243; gutter_size=\u00bb3&#8243; column_width_percent=\u00bb100&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243; content_parallax=\u00bb0&#8243; uncode_shortcode_id=\u00bb133283&#8243;][vc_column width=\u00bb1\/12&#8243;][\/vc_column][vc_column column_width_percent=\u00bb100&#8243; position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb7\/12&#8243; uncode_shortcode_id=\u00bb175229&#8243;][vc_custom_heading heading_semantic=\u00bbh1&#8243; text_font=\u00bbfont-377884&#8243; text_size=\u00bbh6&#8243; text_weight=\u00bb300&#8243; uncode_shortcode_id=\u00bb123459&#8243;]SADIA[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb2\/3&#8243;][vc_custom_heading text_size=\u00bbfontsize-210105&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb137498&#8243;]Una marca ic\u00f3nica, ahora a\u00fan m\u00e1s cerca de los brasile\u00f1os.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00bb100&#8243; position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb1&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb2\/12&#8243; uncode_shortcode_id=\u00bb115255&#8243;][vc_custom_heading text_color=\u00bbcolor-239695&#8243; heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884&#8243; text_size=\u00bbh6&#8243; text_weight=\u00bb300&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb692681&#8243; text_color_type=\u00bbuncode-palette\u00bb]Branding[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0&#8243;][vc_separator sep_color=\u00bbcolor-149387&#8243; uncode_shortcode_id=\u00bb145646&#8243; sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0&#8243;][vc_custom_heading text_color=\u00bbcolor-239695&#8243; heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884&#8243; text_size=\u00bbh6&#8243; text_weight=\u00bb300&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb221356&#8243; text_color_type=\u00bbuncode-palette\u00bb]estrategia de marca[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0&#8243;][vc_separator sep_color=\u00bbcolor-149387&#8243; uncode_shortcode_id=\u00bb145646&#8243; sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0&#8243;][vc_custom_heading text_color=\u00bbcolor-239695&#8243; heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884&#8243; text_size=\u00bbh6&#8243; text_weight=\u00bb300&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb134785&#8243; text_color_type=\u00bbuncode-palette\u00bb]IDENTIDAD DE MARCA[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0&#8243;][vc_separator sep_color=\u00bbcolor-149387&#8243; uncode_shortcode_id=\u00bb145646&#8243; sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0&#8243;][vc_custom_heading text_color=\u00bbcolor-239695&#8243; heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884&#8243; text_size=\u00bbh6&#8243; text_weight=\u00bb300&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb103834&#8243; text_color_type=\u00bbuncode-palette\u00bb]arquitectura de cartera[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0&#8243;][vc_separator sep_color=\u00bbcolor-149387&#8243; uncode_shortcode_id=\u00bb145646&#8243; sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0&#8243;][vc_custom_heading text_color=\u00bbcolor-239695&#8243; heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884&#8243; text_size=\u00bbh6&#8243; text_weight=\u00bb300&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb159424&#8243; text_color_type=\u00bbuncode-palette\u00bb]EMBALAJE[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0&#8243;][vc_separator sep_color=\u00bbcolor-149387&#8243; uncode_shortcode_id=\u00bb145646&#8243; sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][\/vc_column][vc_column column_width_percent=\u00bb100&#8243; gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0&#8243; mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0&#8243; width=\u00bb2\/12&#8243; uncode_shortcode_id=\u00bb165248&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0&#8243; override_padding=\u00bbyes\u00bb h_padding=\u00bb2&#8243; top_padding=\u00bb0&#8243; bottom_padding=\u00bb0&#8243; overlay_alpha=\u00bb50&#8243; gutter_size=\u00bb3&#8243; column_width_percent=\u00bb100&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243; content_parallax=\u00bb0&#8243; uncode_shortcode_id=\u00bb862556&#8243;][vc_column width=\u00bb1\/1&#8243;][vc_single_image media=\u00bb980&#8243; media_width_percent=\u00bb100&#8243; advanced_videos=\u00bbyes\u00bb mobile_videos=\u00bbautoplay\u00bb uncode_shortcode_id=\u00bb925231&#8243;][vc_empty_space empty_h=\u00bb1&#8243; medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0&#8243; override_padding=\u00bbyes\u00bb h_padding=\u00bb2&#8243; top_padding=\u00bb3&#8243; bottom_padding=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; gutter_size=\u00bb3&#8243; column_width_percent=\u00bb100&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243; content_parallax=\u00bb0&#8243; uncode_shortcode_id=\u00bb478045&#8243;][vc_column column_width_percent=\u00bb100&#8243; position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb5\/12&#8243; uncode_shortcode_id=\u00bb794817&#8243;][vc_row_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0&#8243; mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0&#8243; width=\u00bb2\/12&#8243; uncode_shortcode_id=\u00bb207805&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100&#8243; position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb9\/12&#8243; uncode_shortcode_id=\u00bb155920&#8243;][vc_empty_space empty_h=\u00bb4&#8243; desktop_visibility=\u00bbyes\u00bb][vc_custom_heading text_size=\u00bbfontsize-210105&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb185144&#8243;]El desaf\u00edo[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb122140&#8243;]Presente en los hogares y en las mesas familiares durante d\u00e9cadas, Sadia es la marca de alimentos m\u00e1s querida por los brasile\u00f1os y tambi\u00e9n una de las m\u00e1s valiosas del pa\u00eds. Sin embargo, en un mercado cada vez m\u00e1s din\u00e1mico, era necesario renovarse y reinventarse. El reto consist\u00eda en actualizar la identidad visual de la marca, haci\u00e9ndola m\u00e1s democr\u00e1tica, expresiva y cercana a las generaciones m\u00e1s j\u00f3venes, sin perder la fuerza de sus valores propios, que han convertido a Sadia en un aut\u00e9ntico icono nacional.[\/vc_column_text][vc_empty_space empty_h=\u00bb2&#8243; desktop_visibility=\u00bbyes\u00bb][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0&#8243; mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0&#8243; width=\u00bb1\/12&#8243; uncode_shortcode_id=\u00bb155374&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12&#8243;][vc_empty_space empty_h=\u00bb1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0&#8243; 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overlay_alpha=\u00bb50&#8243; gutter_size=\u00bb3&#8243; column_width_percent=\u00bb100&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243; content_parallax=\u00bb0&#8243; uncode_shortcode_id=\u00bb688371&#8243;][vc_column column_width_percent=\u00bb100&#8243; position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb1\/1&#8243; uncode_shortcode_id=\u00bb520332&#8243;][vc_row_inner][vc_column_inner width=\u00bb2\/12&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100&#8243; position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb4\/12&#8243; uncode_shortcode_id=\u00bb155920&#8243;][vc_empty_space empty_h=\u00bb2&#8243;][vc_custom_heading text_size=\u00bbfontsize-210105&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb272800&#8243;]La soluci\u00f3n[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00bb4\/12&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb2\/12&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb4\/12&#8243; uncode_shortcode_id=\u00bb171050&#8243;][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb157594&#8243;]Creamos un sistema visual contempor\u00e1neo, vibrante y a\u00fan m\u00e1s propio. La ic\u00f3nica \u00abS\u00bb gan\u00f3 protagonismo y flexibilidad. El amarillo se actualiz\u00f3 con tonos m\u00e1s naturales para mantener su protagonismo en el lineal, sin perder su ligereza. Lek Trek regres\u00f3 como embajador de la marca, reforzando la conexi\u00f3n emocional con los consumidores.[\/vc_column_text][vc_empty_space empty_h=\u00bb3&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100&#8243; gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb4\/12&#8243; uncode_shortcode_id=\u00bb119177&#8243;][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb194521&#8243;]Los dise\u00f1os se volvieron m\u00e1s limpios e informativos, con esl\u00f3ganes directos, fotos m\u00e1s atractivas y una tipograf\u00eda m\u00e1s legible. Finalmente, el empaque incorpor\u00f3 c\u00f3digos QR con recetas, listas de reproducci\u00f3n y contenido especial que refuerzan la conexi\u00f3n con la marca.[\/vc_column_text][vc_empty_space empty_h=\u00bb4&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0&#8243; override_padding=\u00bbyes\u00bb h_padding=\u00bb2&#8243; top_padding=\u00bb0&#8243; bottom_padding=\u00bb0&#8243; overlay_alpha=\u00bb50&#8243; gutter_size=\u00bb3&#8243; column_width_percent=\u00bb100&#8243; shift_y=\u00bb0&#8243; z_index=\u00bb0&#8243; content_parallax=\u00bb0&#8243; uncode_shortcode_id=\u00bb178272&#8243;][vc_column width=\u00bb1\/1&#8243;][vc_single_image media=\u00bb969&#8243; media_width_percent=\u00bb100&#8243; uncode_shortcode_id=\u00bb969991&#8243;][vc_empty_space empty_h=\u00bb1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0&#8243; 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text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb942783&#8243;]M\u00e1s que un<br \/>\npersonaje, un<br \/>\naut\u00e9ntico<br \/>\nembajador<br \/>\nde la marca.[\/vc_custom_heading][vc_empty_space empty_h=\u00bb3&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12&#8243;][vc_empty_space empty_h=\u00bb4&#8243;][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb183986&#8243;]Durante m\u00e1s de 20 a\u00f1os, hemos desarrollado con pasi\u00f3n y cuidado la personalidad de Lek Trek, la famosa mascota de Sadia.<br \/>\nProfundizamos en su identidad para crear nuevas actitudes, poses y visuales que conecten con mayor autenticidad con la gente, a la vez que refuerzan la imagen de la marca matriz entre las generaciones m\u00e1s j\u00f3venes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0&#8243; override_padding=\u00bbyes\u00bb h_padding=\u00bb2&#8243; 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position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3&#8243; overlay_alpha=\u00bb50&#8243; shift_x=\u00bb0&#8243; shift_y=\u00bb0&#8243; shift_y_down=\u00bb0&#8243; z_index=\u00bb0&#8243; medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb2\/4&#8243; uncode_shortcode_id=\u00bb155920&#8243;][vc_custom_heading text_size=\u00bbfontsize-210105&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb119184&#8243;]El resultado[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb187606&#8243;]Una nueva identidad que proyecta al futuro, preservando los valores que garantizan la propiedad y la diferenciaci\u00f3n de Sadia. 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medium_width=\u00bb0&#8243; mobile_width=\u00bb0&#8243; width=\u00bb2\/4&#8243; uncode_shortcode_id=\u00bb155920&#8243;][vc_empty_space empty_h=\u00bb2&#8243;][vc_custom_heading text_size=\u00bbfontsize-210105&#8243; text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb199421&#8243;]Los elementos visuales desempe\u00f1an un papel estrat\u00e9gico.[\/vc_custom_heading][vc_empty_space empty_h=\u00bb3&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12&#8243;][vc_empty_space empty_h=\u00bb3&#8243;][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb121282&#8243;]Definir claramente los valores no solo hace que el empaque sea m\u00e1s atractivo, sino que tambi\u00e9n facilita la lectura, aumenta el reconocimiento y fortalece la conexi\u00f3n de la marca con los consumidores.<br \/>\nRepensamos los principales elementos visuales para hacerlos m\u00e1s consistentes e impactantes, garantizando una mayor visibilidad y diferenciaci\u00f3n de los productos Sadia en diversos puntos de venta de Brasil.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0&#8243; 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