{"id":1895,"date":"2025-05-12T18:38:24","date_gmt":"2025-05-12T18:38:24","guid":{"rendered":"https:\/\/team-creatif.com.br\/cases\/valda\/"},"modified":"2025-08-28T23:01:11","modified_gmt":"2025-08-28T23:01:11","slug":"valda","status":"publish","type":"portfolio","link":"https:\/\/team-creatif.com.br\/es\/cases\/valda\/","title":{"rendered":"VALDA"},"content":{"rendered":"

[vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb100″ override_padding=\u00bbyes\u00bb h_padding=\u00bb0″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ back_image=\u00bb603″ back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ auto_height_device=\u00bbyes\u00bb content_parallax=\u00bb8″ uncode_shortcode_id=\u00bb123855″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb0″ expand_height=\u00bbyes\u00bb back_image=\u00bb599″ back_attachment=\u00bbfixed\u00bb overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb208713″][vc_empty_space empty_h=\u00bb4″ desktop_visibility=\u00bbyes\u00bb][vc_empty_space empty_h=\u00bb5″ desktop_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb76″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb2″ bottom_padding=\u00bb2″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb133283″][vc_column width=\u00bb1\/12″][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb7\/12″ uncode_shortcode_id=\u00bb175229″][vc_custom_heading heading_semantic=\u00bbh1″ text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ uncode_shortcode_id=\u00bb141719″]VALDA[\/vc_custom_heading][vc_row_inner][vc_column_inner width=\u00bb2\/3″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb188618″]Una tradici\u00f3n refrescante. Una esencia renovada.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb1″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb115255″][vc_empty_space empty_h=\u00bb0″][vc_empty_space empty_h=\u00bb0″][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb692681″ text_color_type=\u00bbuncode-palette\u00bb]Branding[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb165885″ text_color_type=\u00bbuncode-palette\u00bb]brand design[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][vc_empty_space empty_h=\u00bb0″][vc_custom_heading text_color=\u00bbcolor-239695″ heading_semantic=\u00bbp\u00bb text_font=\u00bbfont-377884″ text_size=\u00bbh6″ text_weight=\u00bb300″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb764587″ text_color_type=\u00bbuncode-palette\u00bb]EMBALAJE[\/vc_custom_heading][vc_empty_space empty_h=\u00bb0″][vc_separator sep_color=\u00bbcolor-149387″ uncode_shortcode_id=\u00bb145646″ sep_color_type=\u00bbuncode-palette\u00bb el_width=\u00bb60%\u00bb][\/vc_column][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb165248″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb3″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb478045″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb794817″][vc_row_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb2\/12″ uncode_shortcode_id=\u00bb207805″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb9\/12″ uncode_shortcode_id=\u00bb155920″][vc_empty_space empty_h=\u00bb4″ desktop_visibility=\u00bbyes\u00bb][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb185144″]El desaf\u00edo[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb120299″]Con m\u00e1s de un siglo de historia, Valda forma parte de la memoria emocional de millones de brasile\u00f1os. Sin embargo, la marca necesitaba actualizar su identidad visual para conectar con un p\u00fablico m\u00e1s joven y exigente, sin perder la conexi\u00f3n con su tradici\u00f3n y sus consumidores de toda la vida.[\/vc_column_text][vc_empty_space empty_h=\u00bb2″ desktop_visibility=\u00bbyes\u00bb][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_visibility=\u00bbyes\u00bb medium_width=\u00bb0″ mobile_visibility=\u00bbyes\u00bb mobile_width=\u00bb0″ width=\u00bb1\/12″ uncode_shortcode_id=\u00bb155374″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12″][vc_single_image media=\u00bb598″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb184907″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb862556″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb600″ media_width_percent=\u00bb100″ advanced_videos=\u00bbyes\u00bb mobile_videos=\u00bbautoplay\u00bb uncode_shortcode_id=\u00bb171053″][vc_empty_space empty_h=\u00bb1″ medium_visibility=\u00bbyes\u00bb mobile_visibility=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb688371″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb520332″][vc_row_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb4\/12″ uncode_shortcode_id=\u00bb155920″][vc_empty_space empty_h=\u00bb2″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb272800″]La soluci\u00f3n[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=\u00bb4\/12″][\/vc_column_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb4\/12″ uncode_shortcode_id=\u00bb171050″][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb816587″]Redise\u00f1amos la identidad visual de la marca, aportando un equilibrio entre tradici\u00f3n y modernidad. El nuevo dise\u00f1o celebra y realza los valores distintivos de Valda, con un lenguaje m\u00e1s ligero, natural y premium.[\/vc_column_text][vc_empty_space empty_h=\u00bb3″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb4\/12″ uncode_shortcode_id=\u00bb119177″][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb160687″]La frescura y el bienestar, pilares sensoriales de la marca, se reforzaron mediante elementos gr\u00e1ficos inspirados en plantas e ingredientes naturales. El ic\u00f3nico logotipo adquiri\u00f3 un toque fluido y sofisticado. Todos estos avances hicieron que la comunicaci\u00f3n de la marca fuera m\u00e1s accesible, clara y conectada con los nuevos h\u00e1bitos de consumo.[\/vc_column_text][vc_empty_space empty_h=\u00bb4″][\/vc_column_inner][vc_column_inner width=\u00bb2\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb603″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb146036″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb601″ media_width_percent=\u00bb100″ advanced_videos=\u00bbyes\u00bb mobile_videos=\u00bbautoplay\u00bb uncode_shortcode_id=\u00bb140334″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb178272″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb596″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb174030″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb688371″][vc_column column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb5\/12″ uncode_shortcode_id=\u00bb520332″][vc_row_inner][vc_column_inner width=\u00bb1\/4″][\/vc_column_inner][vc_column_inner column_width_percent=\u00bb100″ position_vertical=\u00bbmiddle\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb2\/4″ uncode_shortcode_id=\u00bb155920″][vc_custom_heading text_size=\u00bbfontsize-210105″ text_transform=\u00bbuppercase\u00bb uncode_shortcode_id=\u00bb184541″]El resultado[\/vc_custom_heading][vc_column_text text_lead=\u00bbyes\u00bb uncode_shortcode_id=\u00bb162187″]Una marca completamente renovada que conserva su esencia centenaria, ofreciendo frescura, cuidado y autenticidad a los consumidores actuales.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\u00bb7\/12″][vc_single_image media=\u00bb597″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb175253″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb604″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb336253″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00bbyes\u00bb row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb0″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ content_parallax=\u00bb0″ uncode_shortcode_id=\u00bb844347″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb595″ media_width_percent=\u00bb100″ uncode_shortcode_id=\u00bb146055″][vc_empty_space empty_h=\u00bb1″][vc_empty_space empty_h=\u00bb1″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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