HERSHEYS MEXICO | PACKAGING
All the flavor of cocoa in the world, with purpose and sophistication.
KEY VISUAL
packaging
The challenge
Hershey’s launched a new special line of chocolates. In addition to the cocoa content above 70%, the ingredient is sustainably and socially responsible sourced. The challenge was to create a visual identity that would reinforce the brand’s presence in the masstige segment, highlighting its authenticity and valuing its global sustainability pillar.
The solution
We developed a bold, contemporary, and proprietary identity, with vibrant colors and highlighting the initials of the country of origin: MX (Mexico).
We also incorporated graphic and typographic elements inspired by local culture, expressing the origin of cocoa with style, personality, and visual impact.
The result
A modern and meaningful line that exalts the sophistication of cocoa and reinforces the brand’s commitment to sustainability. Each chocolate is an invitation to experience the world with purpose, beauty, and plenty of flavor.
