DORI DISQUETI
Joy and pleasure in the right measure.
Branding
brand strategy
BRAND IDENTITY
PACKAGING
The challenge
Despite being a beloved brand recognized by different generations, Disqueti was losing visibility in the sweet snack market, dominated by global competitors with a strong presence. The challenge was to reposition the brand, elevate its prominence, and make it more relevant in the consumer journey.
The solution
We developed Disqueti’s repositioning, making it a more fearless, bold, and empathetic brand, capable of delivering pleasure in a unique and accessible way. he new strategy redefined its pillars: pleasure, empathy, and boldness. And it redefined Disqueti as a brand that understands people and celebrates small moments of indulgence.
The visual identity was redesigned based on this new, modern, vibrant platform that connected more with its audience. Realistic and relaxed elements brought more life to the packaging, strengthening the brand’s rebellious and fun personality, and helping Disqueti stand out at points of sale.
The result
A stronger, more attractive, and more prominent brand, ready to win over new consumers, be present in different consumption moments, and expand its presence in the sweet snack universe.
