BRAZILIAN BEEF
Produced in Brazil, breeded for the world.
Branding
brand strategy
brand design
The challenge
Despite being the world’s largest beef exporter, Brazil still lacked an identity that clearly and consistently represented its greatness in the international market. Brazilian Beef, an initiative of ABIEC with APEX Brasil, needed a brand worthy of this global leadership.
The solution
We created a proprietary brand strategy capable of reflecting the greatness of Brazilian beef and highlighting its differentiators: quality, traceability, sustainability, and healthiness. We developed a new platform and a verbal and visual identity that combines solidity, dynamism, and Brazilianness. The palette, typography, and graphic elements reinforce our origins with clarity and impact through institutional pieces, events, and activations around the world.
The result
A stronger, more confident, and globally connected brand. Brazilian Beef has become a true seal of excellence, reflecting the best of Brazil.
Our Brazil has many riches.
The tropical climate, favorable soil, and natural and cultural diversity contribute to our unique meat production.
This inspired us and inspired us to take
our products to the world.
As experts in the field, we at Brazilian Beef
invest in studies and technologies to produce
meat with the highest health standards.
We also seek and adopt sustainable practices
to protect animal welfare and return to nature all that it provides us with.
Through all this effort, we have expanded new horizons and markets, bringing even safer meats to various countries.
Healthier for different tastes and palates.
And highly versatile, adapting to the dishes and customs
of different cultures.
Positioning and signature are different things, but
We believe in the power of our positioning to also assume the role of a
signature and present ourselves to the world.
Brazilian Beef
Produced in Brazil,
breeded for the world.
