SEBRAE

TRANSFORMING SMALL BUSINESSES INTO PROTAGONISTS OF BRAZIL'S SUSTAINABLE DEVELOPMENT.

Branding

brand strategy

brand design

The challenge

Despite its importance in strengthening national entrepreneurship, Sebrae no longer clearly reflected its role. Its branding and visual identity were outdated, impacting its connection with entrepreneurs and brand engagement.

The solution

We repositioned the brand to make it more relevant, engaging, and connected to today’s Brazil. We structured the architecture between the National and Regional Sebrae branches, revitalized the positioning, and created new verbal and visual expressions that were more accessible, human, and contemporary. For the visual identity, we developed a vibrant and flexible graphic system. The color palette was expanded to reflect the country’s diversity and dynamism. Elements inspired by inauguration ribbons connect content, platforms, and journeys, creating unity and movement. The new typography brings clarity and proximity, supporting communication across multiple touchpoints.