VALDA
A refreshing tradition. A renewed essence.
Branding
brand design
PACKAGING
The challenge
With over a century of history, Valda is part of the emotional memory of millions of Brazilians. However, the brand needed to update its visual identity to connect with a younger, more demanding audience, without losing its connection with its tradition and longtime consumers.
The solution
We redesigned the identity of the brand’s visual identity, striking a balance between tradition and modernity. The new design celebrates and highlights Valda’s signature assets with a lighter, more natural, and premium feel.
Freshness and well-being, the brand’s sensory pillars, were reinforced through graphic elements inspired by plants and natural ingredients. The iconic logo gained a fluid and sophisticated touch. All these developments made the brand’s communication more accessible, clear, and connected to new consumer habits.
The result
A completely renewed brand that preserves its centuries-old essence while delivering freshness, care, and authenticity to today’s consumers.
