XO INSETO
Protection to enjoy the best of life.
Branding
brand strategy
brand design
PACKAGING
The challenge
With a strong presence in the repellent market, Xô Inseto needed to reinforce its differentiation, modernize its language, and reach out even more to Brazilian families. All this, without sacrificing the effectiveness and trust it had already built.
The solution
We repositioned the brand as an everyday hero, ready to protect Brazilians on any occasion. We created a light, approachable, and Brazilian narrative, connected to outdoor leisure moments. In the design, we reworked the logo to ensure legibility and recognition. The packaging gained an exclusive X-shape, reminiscent of a protective shield. We adopted a target-shaped visual structure to convey precision, and added green to the palette to highlight the line, in harmony with Cimed’s yellow. The photographic style explores real, spontaneous, and sunny scenes, conveying well-being, naturalness, and energy.
The result
A more iconic, approachable, and relevant brand, with a narrative and visuals aligned with the daily lives and real needs of Brazilians.
MANIFEST | XÔ INSETO
Brazilians are a unique people.
They go through hardships, bounce back, make memes out of it,
and even laugh at themselves: let’s be relaxed!
But one thing that ruins the good mood of any Brazilian native
is that small, yet irritating mosquito buzzing in their ear.
Then it’s a case of “shoo, mosquito” here and there, protect the baby,
isolate the family, lock the house, put screens on the bed and windows.
And all this, to ensure the peace of sleep, go for a walk, or have fun
without any bites to ruin the day.
The good side of all this? The solution is at hand.
Xô Inseto has options for all types of needs and occasions.
For the child to sleep peacefully, for those who are going to sunbathe, for those who
just want to relax and protect themselves in their daily lives, or for those who want to spend
some time in the woods.
Designed to last longer on the skin, easy to apply, and with the best absorption.
It protects and relieves itching, with a line of products made by Brazilians for Brazilians.
After all, the best decision is always to choose someone who understands you.
Bye-bye, bug. Life is better with Bye-bye!
